Often a comment sparks an entire blog entry. Nothing gets me going more than a discussion about US auto makers, especially if I can lay out my thoughts about “what’s happened to (insert brand here)”.
In a comment to my Auto Factoids for the Week of Aug 19, 2012 (http://wp.me/pKHNM-1fG) Bill wrote:
“If I were in charge of GM, I would not have left Oldsmobile for death. I liked the idea of ‘Saturn-izing’ Olds into a Lexus level car. There might have been only one, or two models under the Olds badge, but I would not have left the world’s oldest car company for dead.
Oldsmobile was GM’s ‘experimental’ division both in terms of engineering and product marketing. Many automotive firsts such as automatic transmission (Hydramatic), OHV V8s, and even the ‘self winding’ car clock……….Which brings me to the time I find myself saying in many of my comments in your BLOG:
“What happend to GM????””
I’ve mentioned this before, it never really made any sense to me why you would have so many divisions in a car company as GM did. Some say, it was to offer different levels of options that were affordable on up to expensive. But lets take the Chevrolet for instance. At one time they had the Biscayne, Belair, Impala and Caprice (and I think that was the correct order from lowest optioned to the highest) as option levels and pricing to reach everyone. This doesn’t seem too bad. But now add in the other divisions with Chevy being the lowest, then there’s Pontiac, Buick, Olds, and Caddy and I think that would be the correct order for options and pricing as well. A further break down in what as suppose to be different classes of automobile for different classes of society was the norm for those divisions as well. For example the Tempest and La Mans, GTO were basically the same car with different options.
I understand brand/model loyalty, especially at the initial merging/acquisition of a brand, but at some point that stopped being the only valid reason for keeping them separate. By the time the ’70s and ’80s rolled around they all started looking the same. For example take the Chevy Monte Carlo for 1978 and compare with the Buick and Olds of the same year:
78 Buick Regal
78 Chevy Monte Carlo
1978 Olds Cutlass
Minus the big tires on the Olds, tell me why I should purchase one over the other or purchase one at all (beside the fact they were fairly ugly)?
Frankly, I would have kept Pontiac over Olds any day but then again the difference between a Camaro and a Firebird in 2000 wasn’t much -but they are both gone now.
2000 Firebird
2000 Camaro
There just wasn’t much different. They diluted the brand and it became impossible to find any major differences – unless you were a gear head and most consumers were not.
The necessity to cut cost and share parts made it nearly mandatory to have them all made from the same cookie cutter.
Now don’t get me started on the purchase of oversea brands and becoming a finance/mortgage company to defray cost. (Did you know that at one time GM did more business in home/real estate loans then they did with their core car brands?
Meet Jon, one of our engineers here at Prestolite Performance. He is the focus of our first installment of What We Drive, our series of stories about the cars of Prestolite Performance employees. Jon got into cars when he was about 13 years old. His first car was a 1986 Ford Tempo that he worked on, but never got it to the road. His college car was a 1989 Chevy S10, which he beefed up by replacing the original 4 cylinder with a V8.
How Jon’s Camaro Went From 230 hp to Over 700 hp
Jon had been looking for a ’91 Camaro for some time, finding it difficult to locate one that wasn’t a rust bucket. In 2000, his search paid off and he purchased a nearly bone stock ’91 Camaro with only about 57,000 miles. The only performance upgrade on the car was a Flowmaster exhaust. Originally, the car made about 230 hp and 300 ft. lbs of torque.
The LB9 305 small block Chevy engine that was stock in Jon’s Camaro was removed to make way for a 355 small block. He hand ported aluminum Corvette heads and installed a Holley Stealth Ram intake with Mr. Gasket Ultra-Seal intake gaskets. Jon also made sure his engine was sealed for higher horsepower with Multi-Layered Steel head gaskets from Mr. Gasket. He made the engine even tougher with a forged ZZ4 crank, SRP forged pistons and a Comp camshaft.
Beefing up the drivetrain was also a priority so Jon installed a 4L80E transmission (built to handle 1000hp), Transgo shift kit, Lakewood transmission mount, SPOHN driveshaft, Detroit locker and Lakewood U-joints.
With twin 60mm Garret Turbos and his ACCEL 1000cfm throttle body and ACCEL Gen7 engine management system, Jon needed a hefty fuel delivery. His 5160FI fuel pump (now under Mallory) along with Mallory filters and high performance regulator provides the elite system needed for such a setup. For ignition, Jon used an ACCEL 300+ box with an ACCEL ultra coil and Extreme 9000 ceramic boot wires.
Now that Jon’s Camaro had been beefed up, he needed to harness the power with Lakewood 90/10 drag struts, panhard bar and control arms. He also needed better braking, so he installed 2002 SS Camaro brakes on all 4 corners.
All said and done, Jon’s beefed up ’91 Camaro now makes 700 hp and 800 ft. lbs of torque. That’s quite the improvement from stock.
With manual transmissions in demand, it isn’t surprising to find that a fair number of vehicles—particularly muscle-era vehicles—that left the factory with an automatic transmission are being rebuilt with a manual. Frederick estimated that about 60 percent of American Powertrain’s classic muscle car customers are replacing an automatic transmission with a manual.
“[The conversion] is time-consuming, but not terribly complicated,” Frederick said. “Most of the parts bolt in.”
“It isn’t for the faint-of-heart or for anyone short on patience, but it’s do-able,” Hill added. “It’s just a matter of working through the process.”
Obviously you’ll need a pedal assembly; fortunately, according to Hill, there are a lot of aftermarket units that work quite well.
“That also gives you the option of using a hydraulic release bearing instead of a mechanical clutch linkage, which, depending on the application, can have some advantages,” Hill said. “It’s going to take a longer or shorter drive shaft. It’s going to take a different yoke on that driveshaft. The power bushing in the motor for the transmission input shaft may have to be changed. The starter could be affected by the diameter of the flywheel you put into the vehicle.
“You start at the back of the crankshaft and start matching componentry as well as possible—and if you can’t match it, then you have to compensate for it,” Hill continued. “I don’t think we’ve ever run into something we couldn’t convert, as long as we’re talking about American muscle.”
Many of the same issues crop up even when swapping one manual for another—for example, the customer who has a 454 and a Muncie and wants to put a modern six-speed in it.
Like many other projects, it’s significantly easier with older (i.e., pre-computer) hardware. If either the engine or the transmission came with computer controls, it gets a little more involved. And keep in mind that even some modern manuals now have computer controls—the GM transmission that comes with the LS engine, for example, with its skip-shift function.
Of course, some customers will want to go the other way and replace a factory manual with a new, high-tech automatic.
“It’s most important to make sure you have all the correct components—and that you make the finished job look appealing to the customer,” said Poff of TCI. “It’s the mounting that’s most likely to give you trouble.”
According to the experts, you’ll need to ensure that you have the right crossmembers and that there’s enough room inside the tunnel.
“There is no one-size-fits-all solution; every application is unique,” added Poff. “But once the physical installation is accomplished, it’s pretty straightforward to make everything operational.”
Either way, Nichols suggested finding out from the customer how critical it is to keep the car looking original, versus the cost to locate and install all of the correct original components.
As with so much else in hot rodding, the best results generally come from purchasing and installing complete systems.
“That goes for any product from any company in this business,” Frederick said. “We say, ‘Look, we have a turnkey kit. We figured it all out, and all you to do it plug and play.’ Buy it all from one source and you know all the parts are going to work together.”
Meanwhile, manual-shift enthusiasts are upgrading to modern units packing more heavy-duty horsepower capacity—and more gear ratios.
“The generation that is now in their 60s can afford to build the cars that they wanted to build when they were in high school,” said Dick Hill, sales manager for Centerforce Clutches in Prescott, Arizona. And while those folks are not usually looking to build a race car, “they do want a four- or five-speed manual transmission,” he said.
More surprisingly, the trend extends beyond muscle cars and into traditional hot rods as well.
“I have friends who are building Deuce roadsters and they are putting LS motors in them, with a five- or six-speed manual transmission,” Hill said. “There are people who put Cadillac V-8s in 1949–1951 Mercs, and they want a stick. They want a three-pedal car. So that, too, is contributing to the growth of the high-performance clutch market.”
Hot rodders who already own or have owned multiple cars are now looking for something different.
“It’s like the people who buy their first Harley, they want it with every doo-dad they can get, where older bikers are turning back to the Knucklehead or even Flathead motors,” Hill said. “It’s the same with the hot rodder who already has two or three or four toys in the garage. The newest toy is going to be a stick car. And it’s for the same reason that someone will buy a brand-new Camaro, put 1,000 horsepower in it, and drive it on the street while blowing cold air and playing tunes. They want a manual not because they’re going to race it, but because they can have it. That’s what we hear all the time: ‘Because I can.’”
Rating the Ratios
American Powertrain of Cookeville, Tennessee, sells a broad range of high-performance drivetrain components, from complete crate engines to driveshafts and pedals. The company also distributes Tremec transmissions.
“The hot market right now is for the Magnum six-speed in a classic muscle car,” said Gray Frederick. “The Magnum is Tremec’s replacement for the T-56 is the aftermarket version of what you would get in a new Shelby GT500 or Camaro SS.” Frederick added that people are putting them into classic Mustangs Cougars, Camaros Firebirds, Barracudas and Challengers.
“The cars that people spend the most money on are the cars that [are] getting Magnum six-speeds,” Frederick added.
The Magnum is available with two sets of ratios, with the closer-ratio unit being the more popular of the two.
“The wide-ratio box has a 0.5 overdrive, which is very tall; a lot of engines can’t pull that much overdrive,” Frederick said.
But when it comes to overdrive, isn’t more better?
“That’s a myth,” Frederick said. “You can say, ‘Alright, I’m at the ragged edge of my cam, where if I’m on flat ground I can hold 70 mph all day.’ In a perfect world, that would be great. [I]n the real world, at some point you’re going to have to slow down for construction, and then speed up again; or you’re going to hit a rise, or something else that causes your engine to run out of breath. [T]hen you’re going to have to shift and that’s what you’re trying to avoid.
“You want to put it in sixth gear and leave it sixth gear,” he continued. “You don’t want to run down the highway at your cam’s peak performance, which would be 3,000–4,000 rpm. But you do want an rpm where your engine can pull your car up hills, and pass without dropping a gear. If every time you put your foot in the gas the engine lugs and you have to shift, that becomes very inefficient. We’re helping the customer understand that, even on the highway, you want to stay in your powerband. Otherwise the overdrive doesn’t do you any good.”
Frederick recommends the wide-ratio unit mostly for torquey big blocks.
“A Pontiac 455 will pull a stump out of the ground at 800 rpm; it doesn’t have trouble pulling a car at whatever rpm you’re running,” he said. “A Mopar 440 and some other big blocks with a lot of low-end grunt can usually handle the taller overdrive, too. And of course we’re dealing with a lot of electronically fuel-injected (EFI) engines now, and most of them have computers that can cope with low rpm very well.
They can retard the spark, they can meter the fuel differently, they can do all kinds of things.
“We help the customer choose a rearend ratio and a gear set that’s going to give them the best performance, from top to bottom,” Frederick said.
Pedal Pressure Another concern, according to Hill of Centerforce Clutches, is the physical effort once associated with a high-performance clutch.
“Our customers all ask, ‘How stiff is the pedal?’” he said. “That’s why we’ve been very successful, whether it’s a single-disc clutch for mild upgrade vehicle, or dual-disc unit that can hold 1,300 lbs./ft. of torque, we’ve been very successful in making them streetable.”
The average consumer, Hill said, could climb into a car with a Centerforce dual-disc clutch, push the pedal to the floor, and not realize that the car was modified.
“[T]he person who has a $75,000 Camaro or Corvette wants race-car performance without the race-car effort, so this is pretty significant,” he said.
Still, selecting the optimal clutch for any particular application is a complex task best left to experts.
“There are different linings and different friction materials on the pressure plate,” Hill said. “Heat is a factor. The first thing you have to know is how the vehicle is going to be used. Drag racers realize they are going to drive their car until they break it, where hot rodders don’t beat their cars up as bad. They are very proud of their cars and they want to drive them, not break them. And unless the car has been tubbed, a street machine generally runs smaller tires, so you want to tune the clutch for that.”
McLeod Racing of Placentia, California, offers its RST and RXT Street Twin clutches, both double-disc units that hold up to 1,000 horsepower, with the pedal pressure of a stock clutch, said President Paul Lee. Contributing to this low effort—and to easier installation—are McLeod’s hydraulic release bearings, “which fit most applications, replacing worn and/or outdated mechanical linkages,” he said.
“We’re selling more clutches for vehicles from the 1960s and 1970s, and installing a new hydraulic clutch in one of these cars can significantly reduce pedal effort,” said Rich Barsamian, national sales manager for Advanced Clutch Technology (ACT) in Lancaster, California. The company also offers a wide range of clutches for GM, Ford and Mopar applications, each rated for torque at the crankshaft.
When installing an aftermarket clutch, Barsamian suggested, “be sure to use the right amount of lube on the input shaft—it is possible to use too much. Be sure parts are free from dirt and oil, and washed in a non-petroleum-based cleaner such as acetone, alcohol or brake cleaner. Be sure to follow the correct torque and tightening sequence when installing the clutch cover—and do not use impact tools.”
Fresh out of WWII the America car industry was facing the challenge of converting back to peace time auto production. This as a huge task and the pressure was on, because if the average American owned a car there was a good change (50%) that it was 9 years old or older and needed replacing. Materials were still in short supply, money wasn’t and to ensure that stayed the case most of the car company merely refreshed their 1942 cars. Toss in labor issue and you can understand how tough the situations was.
Ford lead the 17 manufacturers that year with 468,022 units produced. Chevy followed second with 398,028 cars. The others followed as such:
Each July the tiny town of Iola, Wis., is invaded by a sea of humanity and old iron. Many in attendance come strictly for the swap meet, which covers about 4,500 spaces.
“Don’t tell me there’s no recovery going on,” said Kurt Kelsey, an Iowa City-based vendor of new-old-stock Pontiac parts. According to Kelsey, his business this year is much better than it has been in a long time. “The phone has been ringing off the hook every day,” he said.
Kelsey’s observation about an up-tick in the market isn’t alone. Positive reports have come from other vendors, parts manufacturers and catalog retailers since late last fall. Despite an unsettled national economy and high unemployment, the old-car parts business seems to be in the midst of a boom.
During a Dynamat seminar at the Hot Rod & Restoration Show in March, company owner Scott Whitaker said one-day shipping of Dynamat automotive insulation products has been impossible to promise lately, because a large increase in orders has outpaced new hiring. “The bump in sales wasn’t expected and caught us off guard,” he said.
In early April, Bob Marx at Marx Parts in Arpin, Wis., came to visit us and he, too, was upbeat about his rising sales. Marx has been growing his inventory of vintage gaskets and rear main seals and is now rebuilding fuel pumps, but he said that new products do not explain all of the growth he is seeing. Like several other industry veterans, Marx pointed to the TV exposure of the Mecum and Barrett-Jackson auctions as a factor that’s helping the hobby grow. “New people are getting involved with old cars,” he said.
“After a winter of inactivity, old cars tend to leak or fail when they are put back on the road,” said Fred Kanter of Kanter Auto Products, who wonders if the business boom might be seasonal. “March, April, May every year, it’s the same thing — spring,” Kanter said. He pointed out that from spring through summer every year, his most popular items are fuel pumps and water pumps. “There’s a lot of factors that affect our business.”
You never know what you’ll see at big swap meets. You might come across a 1958 Edsel Pacer looking for a new home.
Al Suehring of Amherst Junction, Wis., specializes in ring gears and is another vendor who feels that the market is strong. We caught up with him at the Vintage Chevrolet Club of America dinner in Chilton, Wis., and he said that his business from the United States and abroad has been showing noticeable increases lately.
Ray Yager of Classic Industries said the level of growth of reproduction parts sales is “hard to keep up with.” His firm supplies MoPar, 1955-’57 Chevy, Camaro, Firebird, Nova, Impala and Chevy truck parts, and parts sales for these vehicles are moving in a positive direction. Yager thought the company’s 18-month-old MoPar parts catalog may account for some, but not all, of the huge increase in business he’s seeing. At least one vendor who solely deals in Chevrolets is likewise seeing increases in business.
“I’m having a really good year,” said Ron Kellogg of Chevy Tri-Power. “Rather amazing since I’m selling restored multi-carb setups in an era of $5-a-gallon gas prices. I’ve probably sold 25 Tri-Power units — normally a year’s worth — since November 2011.”
Kellogg’s increase proves that car collectors still want high-performance options on their classics.
In addition to new products, increased TV exposure of the hobby and added catalogs, parts suppliers said both the use of the Internet and increased advertising seem to be attracting more customers. Some big companies such as Mid America Motorworks and Eastwood have begun sending daily e-mails to thousands of potential customers. This takes time and money and employees with Internet skills, but their efforts are paying off with increased sales.
Many mom-and-pop operations that can’t afford daily e-marketing efforts are creating websites, Facebook pages, blogs and Twitter accounts to reach the marketplace. Hobby events aimed at professionals — such as the Racing & Performance Expo, the British Motor Trade Association and the SEMA Show — all offer seminars on Internet marketing techniques to these businesses.
As their marketing efforts become more sophisticated, parts sellers are also discovering that they can use print media to drive customers to their websites. Companies that never ran a print ad before are discovering that a clean-looking space ad with the right design and not much text can generate strong client interaction. The right picture of a car can catch the potential customer’s attention and a simple e-mail address or website link is all that’s needed to bring business knocking. A good ad will pay for itself much faster these days.
While an increase in parts sales would suggest that restoration shops and collector car sales are both on the increase, growth in those parts of the hobby isn’t as clear-cut as it is when a part is “checked out” in an online catalog. Collector car dealers such as Colin Comer of Colin’s Classic Auto in Milwaukee and market players such as Joe Bortz are fairly universal in the belief that collector car prices are off 15-20 percent in today’s market. Some restoration shop owners say that they are busier than they’ve ever been, but others say the opposite.
From all of the indications we have seen and all the comments we’ve heard, it appears the old-car parts niche is improving for 2012 and this trend will presumably filter down to other parts of the hobby. The hobby is changing in many ways, and the wise businessmen in it are getting more sophisticated as the market grows.
It’s nearing the peak of summer, which means 2013 model year cars are only weeks away from being released. But before we can welcome in the last of the C6 models for next year, we owe it to the 2012′s to take a look back and see just how well the Corvette did this year. So here are some of the production numbers for the Corvette’s 2012 model year compliments of CorvetteBlogger, and some of them may just surprise you.
Just like in the 2010 and 2011 model years, the Grand Sport got the most amount of buys for 2012. Between the Grand Sport coupe (5,056 sold) and the GS convertible (2,268 sold) , the model made up nearly 63 percent of all Corvette sales. Coming in at a far second, was the base model with 2,820 coupes and just 651 convertibles sold to make up 29.5 percent of Corvette sales.
As far as the high-rolling Z06 and ZR1′s go, only 478 Z06 models were sold, making up 4.1 percent of total sales, and only a measly 404 ZR1′s were sold, making up just 3.5 percent of sales. In total, 11,647 Corvettes were manufactured for the 2012 model year.
Not surprisingly, the most popular color among the 2012 models was Torch Red with 19.5 percent of Corvettes sold sporting the color. The vibrant shade was closely followed by the Carbon Flash Metallic paint of the special Centennial Edition cars. Nearly 19 percent of Corvettes sold featured the special edition package.
Other interesting tidbits we found browsing through the 2012 production numbers were that 62.3 percent of Corvettes were sold with Ebony interiors while only 88 were sold with yellow stitching accents and 105 sold with blue stitching accents.
Option packages appear to have been popular with 2,416 Corvettes sold with the 1LT option package, 1,691 sold with the 2LT package, and 5,510, or 47.3 percent, sold with the 3LT package.
For more of the 2012 model year numbers, check out the full report from CorvetteBlogger.com.
Remember a few post ago that covered MOPAR’s in Sweden? (Short Link: http://wp.me/pKHNM-174) I wrote how interesting it was to see US sheet metal in other countries.
Well check out this car show in Rothrist, Switzerland. This is from Andres Palomares who lives in Bern, Switzerland. There are some great examples of US car history in this show.
Switzerland is beautiful and visited Interlaken several times while living in Europe.
Meet Jon, one of our engineers here at Prestolite Performance. He is the focus of our first installment of What We Drive, our series of stories about the cars of Prestolite Performance employees. Jon got into cars when he was about 13 years old. His first car was a 1986 Ford Tempo that he worked on, but never got it to the road. His college car was a 1989 Chevy S10, which he beefed up by replacing the original 4 cylinder with a V8.
