For all you MOPAR fans out there this is a great article by Auto Enthusiast.  I’m not going to repeat it all here.  Grab the link at the bottom of this post.

Mopar is a commonly used word in today’s motorsports and high-performance car scenes, but the origins of the term Mopar had absolutely nothing to do with high horsepower or checkered flags.

Chrysler was a young and growing company in the 1920s. It had bought out the Dodge car company in 1928 and the need for a dedicated parts supplier led to the formation of the Chrysler Motor Parts Division.

As the company continued to grow, Motor Parts Division featured a simple logo with the letters C, D, D and P (Chrysler, Dodge, De Soto and Plymouth) from the years 1933 to 1937.

Nelson L. Farley, a sales promotion manager, decided there had to be a better way of promoting the replacement parts. An “Activities Council” was created. Company records show the results of the Activities Council came to light in the spring of 1937. The group came up with “MoPar,” (a simple contraction of the words MOtor and PARts). The first order of business was coming up with a logo to put the name on cans of antifreeze.

The first MoPar logo was oval and used yellow and red. The new logo and the new name were a big move forward in communicating to the customers. If you needed something for a Chrysler product and got it from the garage that sells the vehicles, it came marked as a MoPar item.

The original brand and trademark logo remained the same from 1937 to 1947. It was slightly changed in 1948. The second logo did not change for six years. MoPar parts were still factory replacement items, nothing more and nothing less.

http://www.amosauto.com/Articles/Mopar/Features/headline-for-web-5

Thanks for Reading.

Tim